TCL王成:印度模组整机一体化电视项目提速

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“印度市场将成为TCL全球化的一个非常重要的布局。我刚刚完成了“印度一日游”,并于早上6点抵达印度。那天晚上6点,我乘飞机回来了。 TCL在本地新模块中。机器集成正在建设中,我们需要解决一些具体问题。从市场表现来看,今年我们在印度市场取得了实质性增长。在今年10月的传统印度销售旺季,我们应该有更好的表现。 7月1日,当2019TCL全球新产品发布会在巴西举行时,TCL工业控股有限公司首席执行官王成在接受Blue Technology采访时表示。

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作为TCL全球化最重要的市场之一,印度在印度市场的增长率吸引了其对手的注意力,特别是三星,索尼和LG,其中包括TCL在“最高战备状态”中。

反对者高度关注的原因之一是TCL在印度投入了大量资金。 2018年12月20日,TCL集团印度模块集成智能制造工业园正式在安得拉邦蒂鲁帕蒂开工建设。

TCL印度公园不仅是产品的生产和产出,而且是从屏幕到整机产业链的输出。这是华兴光电的模块业务首次进入海外市场。

一旦消息传出,印度市场普遍认为印度的TCL将对日本和韩国品牌形成强大的压制。由日本和韩国品牌主导的彩电行业的情况预计将在未来被TCL“粉碎”。

从彩电开始,但不仅仅是彩电。 “在印度市场,TCL手机的生产能力也在建设中。印度当地市场的发展对我们来说非常重要。该公司还投入了大量资源。 TCL将全力以赴,力争如期投产。 TCL工业控股有限公司CEO王成说。

In line with the overall strategic pace of TCL, TCL White Power began to sell omni-channel in the Indian market in the second half of this year. For TCL, in the past few years, TCL's brand value has been further enlarged in the Indian market through the “rushing” of TCL color TV, and at the same time, it has opened up the online and offline mainstream channels in the Indian market.

The Indian market is one of the most important markets for TCL globalization. On the one hand, it is a huge market with a population of 1.4 billion. The demographic dividend has not yet entered the primary stage. Once the future is heavy, its market space can be imagined.

On the other hand, TCL has a certain market base and brand awareness in India. As early as 2007, TCL entered the Indian market as the first Chinese color TV brand. Although there was some slowdown during the development of the strategic issue, after returning to India in 2016, it started a high-speed rush.

In addition to sports marketing such as sponsoring cricket and other activities, the Indian market's perceived thickness and breadth of TCL has been further increased. Blue Technology was informed that in 2017 TCL increased by 100% in India; in 2018, it increased by 375%; in the first half of 2019, the online channel is expected to grow by more than 500%. In the first half of the year, it is expected to complete the sales task for the whole year of last year.

“Overall, TCL first established industry-leading supply chain capabilities overseas and became a foundation for us to take root. In terms of future development, TCL will not only TV, mobile phones, air conditioners, our white goods, and future intelligence. At home, in the BRICS countries including the market mentioned in the Indian market and the Russian market, we have made a lot of preparations in the past, some have succeeded, and some are still working hard. We will continue to invest in multiple levels in these markets," said Wang Cheng.

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